It means that I am so confident you will absolutely love your wedding photos – that I don’t ask for the outstanding balance until you have seen your photos – (although I do ask for £200 deposit to secure your date).
Go around all the other wedding suppliers and photographers and ask if they will do that – I can pretty much bet that everyone will want your money BEFORE the wedding has taken place. My business adviser, and other photographer colleagues are horrified I do this – what a risk they say! What if they don’t pay?
Well- all I can say is that I’ve been doing this for 25 years now – and I’ve been paid every time 🙂